STP

                                                           STP

SEGMENTATION :- A marketer can rarely satisfy everyone in a market. Not everyone likes the same food, movie, automobile, car  etc. Therefore, marketers start by dividing the market into segments. They identify and profile distinct groups of buyers who might prefer or require varying product and service mixes by examining demographic, psychographic, and behavioural difference among buyers.
HONDA has also done the same thing by segmenting the audience into it being a youth centric flashy and jazzy bike. With ultra modern looks and high powered engine, Stunner has made its way into the youth segment.

TARGET :- The marketer now decides which present the greatest opportunity – the target markets. For each, the firm develops a market offering that it positions in the minds of its target buyers. For example, Scorpio is targeted as a sturdy vehicle rather than being a luxury SUV.
Same way, Stunner is targeted as a youth centric bike with the target audience being the one who want powerful engine with good mileage and comfort.

POSITIONING :- Marketers position their product in such a way that attracts the maximum number of customers to its product. Bose speakers are positioned in such a way that only those people who are looking for custom based sound systems and expensive systems should buy them.