Distribution Decision

                                                Distribution Decision

This is a three layer model which consists of :-

·         When consumers directly buy from the company

·         When consumers directly buy from the wholesalers

·         When consumers directly buy from the retailers

In this, Honda stunner correlates mostly to the 3^rd layer when the consumers buy from the retailers, that is the authorized Honda showrooms. A consumer may buy from a wholesaler if he has to purchase in bulk like purchase of Bajaj CT100 in large number by dominoe’s pizza.