CUSTOMER VALUE

                                          CUSTOMER VALUE

Customer perceived value is the difference between the prospective customer’s evaluation of all the benefits and all the costs of a product and the perceived alternatives.
Total customer benefit is the perceived monetary value of the products, services, personnel and image involved.
Total customer cost is the perceived bundle of costs the consumer has to incur in evaluating, obtaining, using and disposing of the product.
CPV is thus the difference between what the customer gets and what he gives for different possible choices. He gets benefits and assumes costs. The marketer can increase the value of the customer by raising any of the benefits and reducing anyone of the cost.

CUSTOMER BENEFITS

·        PRODUCT BENEFIT - Honda Stunner CBF is the new stylish and elegant sporty bike decked with attractive looks, excellent performance and unsurpassable quality. It's the extreme desire of every rider thus set your spirits free with this ultimate style icon and sensation.

·        SERVICES BENEFIT- It comes with first five free services at regular intervals of 500km, 2500km, 4500 km, etc. with only engine oil being charged.

·        PERSONNEL BENEFIT-At the time of purchasing bike, the sales person gives information to the customer about the bike and suggests that how to maintain bike and how to take care of bike.

·        IMAGE BENEFIT- Honda has history of producing stylish bikes in low budget.

CUSTOMER COSTS

·        MOETARY COST - The cost of HONDA STUNNER in the 125cc segment was almost equal to the other bikes in the same segment.

·        TIME COST - The only time spent considerably was on HERO HONDA CBZ.

·        ENERGY COST - Going to the showroom and going through all the paperwork and then again go after some days as the delivery of the bike takes time.

·        PSYCHOLOGICAL COST - Decision making process took a lot of time as recommendations came from parents, friends and colleagues on alternatives.