Product Mix
A
range of associated products
that yields
larger sales revenue
when marketed together than if they were marketed individually or in isolation
from others.
A company’s product mix consist of :
·
Width
·
Length
·
Depth
·
Variants
In brand honda the various constituents
of Product Mix are :-
WIDTH – honda has product width in the form of 2 wheelers and 3
wheelers.
LENGTH – honda
has a product length in the form of Motorcycles, scooters, mopeds and auto
rickshaws.
DEPTH – honda
has a product depth in the form of products like Stunner, Discover, TVS flame,etc.
VARIANTS – A
product like HONDA stunner has 2 variants like STUNNER 125 CBF, STUNNER 125 CBFi.
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