Family life cycle (FLC)
Explained
simply a family life cycle is simply the process in which an individual in a
family buys various goods and services. These purchases are influenced and
affected by the various stages in within which he or she may be operating.
A sociological concept that describes changes in families
across time. Emphasis is placed on the effects of marriage, divorce, births,
and deaths on families and the changes in income and consumption through
various family stages. These range from the young single and the newly married
stages to the full nest as the children are born and grow, to the empty nest
and the final solitary survivor stage. Each transition prompts changes in
values and behavior.
The next three stages in Family Life cycle, that is, grown up kids, empty nest and single survivor
is still not targeted by brand Apache as its target audience is still the
youth. A married man with grown up kids will look for a car rather than a
racing bike and a single survivor in his later age will be last in line looking
for a racing bike.
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