Sales Management
This is taken care by specialized personnel whose main functions
are :-
·
Specialized knowledge of customer’s industry
·
Strive to give the customer the “best solution”
·
Make only promises that they can keep
·
Feedback customer’s needs and ideas to those in charge of product
deployment
·
Serve the same customers for a longer period of time
Also sales
management is defined in two ways, B2B and B2C, that is Business to Business
Sales management and Business to Consumer Sales management.
B2B → In case of Honda Stunner
it really doesn’t fit into this category as Stunner hasn’t ever been traded
from Honda to any other business like Bajaj does it for CT100 to dominoes
pizza.
B2C → Stunner is more
into the B2C of sales management as it directly sells its bikes to consumers on
a personal level.
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